The earliest operating system, termed Motivation 1.0 in the book, was simple, biological: we are animals trying to survive, and satisfying the primal needs of food, water, shelter, and sex is a fundamental driving force. Much like computers, society is run by underlying operating systems – a set of protocols, laws, and understandings that govern how we view the world and how we behave with each other. In this article, we’ll look at why Motivation 2.0 is limited in motivating the modern workforce, and how we can replace it. In this new world, companies need to identify people who are self-motivated, and they need to understand how to avoid crushing this spirit. In his book Drive: The Surprising Truth About What Motivates Us, Daniel Pink argues that in today’s complex society, the conventional, reward-and-punishment approach to motivation (what he calls Motivation 2.0) is no longer effective because the demands of work have shifted from rote to intelligent and creative. What is Daniel Pink’s motivation theory? Why is the reward-and-punishment motivation approach no longer effective? Like this article? Sign up for a free trial here. Shortform has the world's best summaries and analyses of books you should be reading. This article is an excerpt from the Shortform book guide to "Drive" by Daniel H.
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